Building Your Photo Business: WordPress Blogs (Video Course)

Do you have a photography business or a photo blog? Do you want to draw more traffic to your site? Are you confused about social media and what it can do for you? Well join us for another Photography 101 course, focusing on creating your own presence on the web and marketing yourself.

Whether you're uploading pictures to show to your family, other photographers, or even prospective clients, you need some way to easily draw traffic to your website. This workshop will cover the basics of branding, creating an online presence, and marketing your business or personal site using free tools available to everyone. When we are done you will have the knowledge of how to tell the world about your photography, share images with family & friends, provide a way for you to promote your photography and much, much more!

As you start to build your site or company, branding should be one of the primary things in your mind. Branding can be as simple as creating a look and feel for your website/social media, or it can become the guiding tool as you build your business.

This event will cover what to think about when you're getting started, resources to help you through the process, and creating consistency and standardization across platforms.

Have you ever wanted to share your photos on the internet but just weren't sure how to go about doing it? Whether you are taking pictures that you wish to show to your own family, to other photographers, or even to prospective clients, you need some way to easily showcase these images on the internet. This workshop will cover the basics of creating posts and pages and what the difference is between the two. How to resize or scale your images, loading images to your site, and how to embed and format them for the best impact. We will look at accepting and moderating comments, scheduling posts, optimizing content for performance and search engine optimization (SEO), and more.