Building Your Photo Business: Branding 101 (Video Course)

Have you ever wanted to share you photos on the web but just weren't sure how to go about doing it? Join us for another Photography 101 course, this one on creating your own presence on the web with a WordPress blog.

Face it, whether you are taking pictures that you wish to show to your own family, or show to other photographers, or perhaps to even show to prospective clients, you need some way to easily showcase these images on the web. This workshop will help you decide the best path to take when it comes to choosing where to host your WordPress site and why WordPress should be your choice in site platforms.

Do you have a photography business or a photo blog? Do you want to draw more traffic to your site? Are you confused about social media and what it can do for you? Well join us for another Photography 101 course, focusing on creating your own presence on the web and marketing yourself.

Whether you're uploading pictures to show to your family, other photographers, or even prospective clients, you need some way to easily draw traffic to your website. This workshop will cover the basics of branding, creating an online presence, and marketing your business or personal site using free tools available to everyone. When we are done you will have the knowledge of how to tell the world about your photography, share images with family & friends, provide a way for you to promote your photography and much, much more!

Have you ever wanted to share your photos on the internet but just weren't sure how to go about doing it? Whether you are taking pictures that you wish to show to your own family, to other photographers, or even to prospective clients, you need some way to easily showcase these images on the internet. This workshop will cover the basics of creating posts and pages and what the difference is between the two. How to resize or scale your images, loading images to your site, and how to embed and format them for the best impact. We will look at accepting and moderating comments, scheduling posts, optimizing content for performance and search engine optimization (SEO), and more.